7 Things I Wish I Knew Before I Started My Instagram Account

The Biggie — Consistency!

You may have the most wonderful eye for Interiors, or you may be an absolutely hilarious person trying to find your way through parenting.

Just F**king Do IT!

What are you waiting for? You’ve got an account set up and (hopefully) you know what you’re going to post about. Don’t wait until you have the perfect branding, a colour scheme you love or a perfect house to post.

Don’t try to hard with your profile picture

A bit like my blog, I spent hours, if not days trying to come up with the best profile picture for my Instagram account. I tried to be quirky, putting up cartoon characters and coming up with logos that no one could see.

Do NOT put all your eggs in an insta-shaped basket

I think this is becoming more and more important as days go by. Over the last couple of years, Instagram has definitely had an identity crisis and it is pushing people over the TikTok cliff. Instagram seems to have reached it’s peak whereas it’s evil nemesis, TikTok, just goes from strength to strength.

Photo by Євгенія Височина on Unsplash

Turn off your notifications

I used to get such a buzz when my Instagram notifications lit up back in the early days. I would wake up to 10! new followers and would be over the moon. But, I started to become obsessed with those notifications and replying to any comment immediately and it slowly took over my life.

Don’t try and be something you are not

Authenticity is not just a buzz word, it is one of the most important things when it comes to being on social media.

  1. Beans on toast with cheese on top is one of my favourite meals. Not sure how many recipe cards I could make out of that?

Niche it down hard

Ah niche. Yes, find a niche. But these days it is not enough. When I began my niche was interiors. But I really couldn’t define what kind of interior that was. I loved all the trends and styles you see, so I shimmied from Colourful maximalist to Dark and moody to what I am today, Biophilic and Industrial boho design.

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Melanie Boyden

Melanie Boyden

I help bloggers & small business owners build a profitable brand by mastering Blogging, Pinterest, Instagram & TikTok. I like coffee & cake