Let’s talk about TikTok. Why Should Content Creators and Writers Embrace It?
If you don’t know what TikTok is by now, you have obviously been hiding under a bush. TikTok is a video-sharing social networking app and is currently one of the fastest-growing social media platforms in the world.
As a full-time content creator, I realised that TikTok was the next big thing back in the Winter of 2020 before Covid hit. However, I was slow to jump on board for the ride and it took me another year before I started taking the platform seriously.
With us all being in lockdown throughout most of 2020, TikTok saw its popularity surge. With a lot of time on our hands, we were sucked in with TikTok trends, dances and challenges.
This popularity shows no sign of waning.
It’s clear that as a content creator, you need to be on TikTok. So how is it beneficial to people who write as well?
The beauty of TikTok is that it really is a platform for all. I can be shown anything from picturesque views of a Greek island to a DIY project, to a screenshot of a story someone found on Reddit with a moving image in the background.
Some of these screenshots can get views in the millions and send 10s of thousands of followers the creators' way. Even if it’s just an account of screenshotted stories!
It is the perfect opportunity to showcase your writing skills and can send 1000s of people to your website. A bit like a thread on Twitter, you can create slides of writing in a video on TikTok.
If that isn’t reason enough, here are a few more…
TikTok is now the most downloaded social media app in the world and it won’t be long until it surpasses Instagram and YouTube as the most used. Forget long form and landscape video, I have already seen how TikTok videos are being used on YouTube as more people use TikTok.
There is a huge potential audience waiting to see your content and read your work!
I love spending time on TikTok. It is fun, upbeat and often informative. I find Instagram can take itself too seriously, Twitter is just a hot mess of politics and people shouting at one another and Facebook lost its way a very long time ago.
It’ll be interesting to see how TikTok develops in the coming years but for now, I enjoy it.
Users tend to spend more time on TikTok than on any other app
Because the app is fun, users will spend more time on the app. This is great for anyone who wants to use the platform to create brand awareness, sell a product or just direct people to other social media sites.
More eyes on your content
I currently have 188,000 followers on Instagram and 35,000 on TikTok. Even though I have 5 x more followers on Instagram, my biggest number of views on a video to date is over 3 million and that video is on TikTok.
The potential to get more eyes on your videos is huge! One viral video can have a massive impact on your followers, not just on TikTok, but on other platforms as well.
Direct effect on your Social Media channels
As above, if one of your TikTok posts goes viral, you will notice a huge upsurge of followers and engagement on your other channels. This is especially true of Instagram as you can put a direct link to your Instagram account on TikTok.
This cannot be said the other way round. If I have a really successful Reel, it makes no difference to my TikTok account.
I think this goes to show the power of TikTok. The fact that they link Instagram automatically in your bio means they are not scared of the competition. Instagram on the other hand is having huge TikTok meltdowns.
TikTok is the ultimate influencer!
It can have a huge impact on your sales
You may have heard the saying “TikTok made me buy it”. This is the power of TikTok. I am always seeing how small businesses have exploded because they put time and effort into creating for TikTok.
If you’re a writer or small business, why are you not on there already?
Your posts can have a longer shelf life
When I publish a blog post, I upload a link to my Instagram stories and for the first few hours, I will get people clicking on the link. I also put a link in my Instagram bio but that’s about as much use as a chocolate fireguard.
I have a Linktree link in my bio on TikTok. Linktree is now my second biggest blog traffic referral after Pinterest.
When a post goes viral on TikTok, I have a huge increase in traffic to my blog. Sometimes a post can go viral weeks after I first posted it so there seems to be a constant stream of new people checking out my blog.
If a post goes viral on Instagram, it has little to no effect on my blog traffic.
Do you need any more reasons? I don’t think it really matters what you do, or what you post. As long as it is engaging, interesting, entertaining or keeps people on the platform for longer!